New case study explores how Tinkoff’s DMP responds within milliseconds even as it scales to collect and manage data linked to hundreds of millions of Russian Internet users with Aerospike
Mountain View, CA – May 7, 2013– From Madison Avenue to Moscow, online advertising is emerging as the fastest growing ad sector in the world. In 2012, a burgeoning Russian online advertising market reached nearly $2 billion and is expected to double to $4 billion by 2015. Tinkoff Digital is helping to accelerate Russian ad market growth through the development of new real-time technologies for the country’s booming online and mobile advertising sectors. A new case study examines how Tinkoff has increased performance while cutting operational and hardware costs associated with its previous NoSQL database using the Aerospike real-time hybrid memory and flash database. The full Tinkoff case study is available at: http://www.aerospike.com/why-aerospike/customers.
Tinkoff launched Russia’s first real-time bidding (RTB) platforms for online and mobile advertisers: DataMind and MADNET. More recently, Tinkoff strengthened its position as an early ad tech leader in Russia with the release of a new data management platform (DMP). Powered by the Aerospike real-time database, Tinkoff’s RTB-optimized DMP responds within milliseconds even as it scales, to collect and manage data linked to hundreds of millions of Russian Internet users.
Tinkoff Case Study
The new case study examines the factors that led Tinkoff to replace its existing NoSQL database with Aerospike. It also discusses how Tinkoff has deployed Aerospike across three data centers in Germany, the United Kingdom and United States to bring data closer to consumers while ensuring 100% uptime. Key benefits that Tinkoff has realized with Aerospike include:
• Delivers 20,000 parallel read/update operations per second with less than a 7-millisecond latency on half as many servers as were previously required, while managing hundreds of millions of profiles of Russian Internet users.
• Allows Tinkoff to achieve the same performance as its previous open source database with just a fraction of the hardware through Aerospike’s hybrid architecture combining RAM speed with flash reliability.
• Eliminates the need for workarounds in order to prevent performance degradation during parallel read/update operations, which Tinkoff experienced with its previous NoSQL database.
• Reduces work for engineers through Aerospike’s automated cluster configuration, significantly reducing maintenance and support costs.
• Enables Tinkoff to locate closer to consumers, deliver 100% uptime, and minimize hardware across data centers through Aerospike’s cross data center replication.
“Aerospike’s performance combined with the ability to reduce the costs of maintenance, support and hardware make Aerospike a truly attractive data management solution,” said Konstantin Kruglov, Tinkoff Digital CTO. “Given the results of adopting Aerospike for our data management platform, we are now planning to completely replace our previous NoSQL solution with Aerospike databases across our supply-side platform, demand-side platform, and mobile ad network.”
“Tinkoff is a leader in the Russian Internet ad market, which is expected to double in the next three years,” said Brian Bulkowski, Aerospike founder and CTO. “We are thrilled by the company’s success in implementing our Aerospike real-time database, not only to enhance performance and operational efficiency today, but also to provide a platform for sustainable growth that will enable Tinkoff to expand and meet market demand.”
About Tinkoff
Tinkoff Digital is а Russian developer of innovative Internet and mobile advertising technologies. Among its solutions are MADNET, the first RTB platform in Russia for mobile devices, and DataMind the first RTB platform in Russia for the Internet. Tinkoff Digital is Google’s first partner in Russia providing mobile advertising impressions through Google DoubleClick Ad Exchange. The company has also signed agreements with SUP Media, one of Russia’s biggest online media companies, as well as leading international mobile networks including SMAATO, Mopub, Mobclix and Hunt Mobile Ads. For more information, visit http://tinkoffdigital.ru.
About Aerospike
Aerospike, Inc. offers the only real-time Internet-scale database that delivers predictable high performance for mission-critical applications. Aerospike’s hybrid memory (DRAM and native flash) architecture scales up and out, consistently processing over 500k transactions per second per node with sub-millisecond latency. With automatic fail-over, replication, and cross data center synchronization, the Aerospike database reliably stores billions of objects and terabytes of data—while providing 100% uptime and 17x better TCO than other NoSQL databases. Customers accelerating their business with Aerospike include adMarketplace, Bluekai, Chango, eXelate, Federated Media, The Trade Desk and [x +1]. For more information, visit http://Aerospike.com.
Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.
Mountain View, CA – May 7, 2013– From Madison Avenue to Moscow, online advertising is emerging as the fastest growing ad sector in the world. In 2012, a burgeoning Russian online advertising market reached nearly $2 billion and is expected to double to $4 billion by 2015. Tinkoff Digital is helping to accelerate Russian ad market growth through the development of new real-time technologies for the country’s booming online and mobile advertising sectors. A new case study examines how Tinkoff has increased performance while cutting operational and hardware costs associated with its previous NoSQL database using the Aerospike real-time hybrid memory and flash database. The full Tinkoff case study is available at: http://www.aerospike.com/why-aerospike/customers.
Tinkoff launched Russia’s first real-time bidding (RTB) platforms for online and mobile advertisers: DataMind and MADNET. More recently, Tinkoff strengthened its position as an early ad tech leader in Russia with the release of a new data management platform (DMP). Powered by the Aerospike real-time database, Tinkoff’s RTB-optimized DMP responds within milliseconds even as it scales, to collect and manage data linked to hundreds of millions of Russian Internet users.
Tinkoff Case Study
The new case study examines the factors that led Tinkoff to replace its existing NoSQL database with Aerospike. It also discusses how Tinkoff has deployed Aerospike across three data centers in Germany, the United Kingdom and United States to bring data closer to consumers while ensuring 100% uptime. Key benefits that Tinkoff has realized with Aerospike include:
• Delivers 20,000 parallel read/update operations per second with less than a 7-millisecond latency on half as many servers as were previously required, while managing hundreds of millions of profiles of Russian Internet users.
• Allows Tinkoff to achieve the same performance as its previous open source database with just a fraction of the hardware through Aerospike’s hybrid architecture combining RAM speed with flash reliability.
• Eliminates the need for workarounds in order to prevent performance degradation during parallel read/update operations, which Tinkoff experienced with its previous NoSQL database.
• Reduces work for engineers through Aerospike’s automated cluster configuration, significantly reducing maintenance and support costs.
• Enables Tinkoff to locate closer to consumers, deliver 100% uptime, and minimize hardware across data centers through Aerospike’s cross data center replication.
“Aerospike’s performance combined with the ability to reduce the costs of maintenance, support and hardware make Aerospike a truly attractive data management solution,” said Konstantin Kruglov, Tinkoff Digital CTO. “Given the results of adopting Aerospike for our data management platform, we are now planning to completely replace our previous NoSQL solution with Aerospike databases across our supply-side platform, demand-side platform, and mobile ad network.”
“Tinkoff is a leader in the Russian Internet ad market, which is expected to double in the next three years,” said Brian Bulkowski, Aerospike founder and CTO. “We are thrilled by the company’s success in implementing our Aerospike real-time database, not only to enhance performance and operational efficiency today, but also to provide a platform for sustainable growth that will enable Tinkoff to expand and meet market demand.”
About Tinkoff
Tinkoff Digital is а Russian developer of innovative Internet and mobile advertising technologies. Among its solutions are MADNET, the first RTB platform in Russia for mobile devices, and DataMind the first RTB platform in Russia for the Internet. Tinkoff Digital is Google’s first partner in Russia providing mobile advertising impressions through Google DoubleClick Ad Exchange. The company has also signed agreements with SUP Media, one of Russia’s biggest online media companies, as well as leading international mobile networks including SMAATO, Mopub, Mobclix and Hunt Mobile Ads. For more information, visit http://tinkoffdigital.ru.
About Aerospike
Aerospike, Inc. offers the only real-time Internet-scale database that delivers predictable high performance for mission-critical applications. Aerospike’s hybrid memory (DRAM and native flash) architecture scales up and out, consistently processing over 500k transactions per second per node with sub-millisecond latency. With automatic fail-over, replication, and cross data center synchronization, the Aerospike database reliably stores billions of objects and terabytes of data—while providing 100% uptime and 17x better TCO than other NoSQL databases. Customers accelerating their business with Aerospike include adMarketplace, Bluekai, Chango, eXelate, Federated Media, The Trade Desk and [x +1]. For more information, visit http://Aerospike.com.
Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.
